Disney Online Launches ‘The Possibility Shop,’ Web Site Featuring Original Web Series from The Jim Henson Company and Sponsored Exclusively by The Clorox Company
Tuesday, November 24th, 2009Business Wire, Nov 23, 2009
Creative guru Courtney Watkins hosts original video series, helping
families find imaginative ideas and solutions at home; site offers
dozens of themed art projects and activities that appeal to families
everywhere
NORTH HOLLYWOOD, Calif. — Disney Online, part of the Disney Interactive Media Group, launched a
new Web site featuring an original video series from The Jim Henson
Company called The Possibility Shop (www.FamilyFun.com/PossibilityShop).
The site, which can be accessed through Disney.com
or FamilyFun.com,
also features an array of ideas for family-friendly art projects and
activities and will update every two weeks with new seasonal or
holiday-based content. The Possibility Shop is exclusively sponsored
by The Clorox Company for its Clorox2 Stain Fighter & Color
Booster, Clorox Disinfecting Wipes and toilet-cleaning
products.
The new site appeals to a broad family audience, tapping into the
content and audience reach of both Disney.com and FamilyFun.com. The
site will offer a variety of unique themes including Thanksgiving, the
holidays, winter activities, party planning, big game day (sports),
Valentines Day, pets, St. Patricks Day, April Fools Day, Spring,
Earth Day and Mothers Day, among others.
This is a great example of how Disney Online can create original
content that uniquely appeals to families, and particularly moms,
stated Paul Yanover, executive vice president and managing director,
Disney Online
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Andor Technology plc announces Final Results
Tuesday, November 24th, 2009-
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Holiday Retailers Misdirecting Consumer Web Traffic
Tuesday, November 24th, 2009Business Wire, Nov 23, 2009
CrownPeak Study Reveals Holiday Retail Online Marketing Strategies
and Results
LOS ANGELES — Holiday retailers are not making the most strategic use of online search
marketing dollars, a new study by CrownPeak, the market leader in Web
content management for online marketing, today reveals. CrownPeaks
Holiday PPC Ad Strategies study, analyzing key holiday advertising
phrases and hundreds of advertisers and online advertisements, finds
that 66% of holiday-themed online search advertising drives traffic to
the Website home page or landing pages that are not clearly tied to the
online ad where traffic originates. Only 34 percent of the
holiday-themed search engine ads analyzed as part of the study directed
traffic to specific landing pages that repeated the advertising call to
action or were reflective of the original ad. On a more positive note,
the study found that traffic driven by product-specific advertising was
found to be more strategically targeted than its holiday-themed
counterpart.
The goal of our study was to determine how smart holiday marketers are
being with their online PPC spend, and the results were surprising,
said Jim Howard, CEO of CrownPeak. By driving traffic to irrelevant
content or the companys home page, marketers are virtually guaranteeing
that they arent going to convert Web visitors to buyers through online
ads. On the other hand, tying campaigns to landing pages with a specific
and relevant call to action can improve lift by up to 40 percent
and–given how precious marketing dollars are these days–its time that
holiday marketers get more strategic with their budgets.
Methodology:
As part of the study, CrownPeak analyzed search marketing results across
10 different holiday-themed phrases, including general phrasessuch as
Holiday deals and Holiday Giftsspecific productssuch as Nintendo
Wii, Elmo Live and product categoriesincluding Halloween Costumes
and Christmas Decorations. Individual advertisements were analyzed
from over 100 online marketers, all of which leveraged the Google
Adwords pay-per-click advertising product to disseminate campaigns.
Advertisers were assessed over a period of two weeks.
Results:
CrownPeak determined that the majority of online ad campaigns and
Website content were not linked, a core strategy often required to drive
successful online advertising efforts. Of the 66 percent of advertisers
that did not tie specific landing pages relevant to the search ad,
almost 13% of these went to the advertiser home page. The remainder of
the misdirected ads sent traffic to general category pages, or canned
searches that didnt specifically play off of the advertising copy
(but in some cases, were loosely linked to the original searche.g a
search for holiday gifts would be linked to a general search for
gifts).
Product-specific advertising performed better than its holiday-themed
counterpart, though many retailers still failed to direct the majority
of ads to a clear consumer call to action. 50 percent of
product-specific advertisements linked either to a canned search or
category page, or the Web site home page. Surprisingly, some
advertisersprimarily content aggregatorsdirected ads to specific
landing pages, which then featured advertisements for other providers of
the product.
Study Winners:
Ecommerce retailers were the winners in the race to tie marketing ads
and landing page relevance. When looking specifically at Ecommerce
sites, 54 percent of advertisers had content-specific landing pages
paying off a click from a search ad.
Amazon and Target were among the highest scoring advertisers overall,
consistently driving consumers to landing pages for products they were
seeking.
To contact or learn more about CrownPeak go to http://www.CrownPeak.com.
About CrownPeak
CrownPeak is the market leader in on-demand Web content management for
online marketers
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'Trafficop' to be launched on Friday [Pune]
Monday, November 23rd, 20090 Comments | Times of India, The, Nov 20, 2009 | by Umbrajkar, Manish
PUNE: In order to inculcate traffic discipline among motorists, the traffic police along with the Science and Technology Park, in a first of its kind initiative in the country, will launch a project titled Trafficop’ in the city on Friday.
Under the hi-tech mobile-governance project, the traffic police will be able to maintain a history of all traffic violations by every individual motor vehicle user. Beginning Friday, the traffic policemen will be provided with smart mobile phone devices by which they will be able to record traffic violations.
Speaking to TOI, deputy commissioner of police (traffic) Manoj Patil said the initiative will help in bringing about a major change in maintaining traffic discipline. “One of the main hurdles in taking action against traffic violators is that the traffic police do not have access to past violations by them. Under the Trafficop system, a record of traffic offences will be maintained which will be of immense help to the traffic police department,” he said.
The traffic police will be in a position to produce a record of traffic violations on the spot. Information about all such traffic violations will be stored on a computer server on a daily basis. “This initiative is the first of its kind in the country,” Patil said.
The initiative will be launched by state minister for energy and water resources Ajit Pawar at the Yashwantrao Chavan Academy for Development Administration, Baner. Hi-tech mobile phone devices will be distributed to the traffic policemen
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GE Appoints Vic Bhagat as Head of Advanced Manufacturing and
Monday, November 23rd, 20090 Comments | Wireless News, Nov 23, 2009
GE announced the appointment of Vic Bhagat as site leader of GE’s Advanced Manufacturing and Software Technology Center, an information technology and research and development facility now open in Van Buren Township, Michigan.
According to GE, the Center will expand to more than 1,100 GE employees over the next few years and will house GE IT professionals in such areas as software development, data architecture, networking, business intelligence and program management.
“We’re placing big bets in areas of technology such as renewable energy, healthcare IT and smart grid,” said GE Chairman and CEO Jeffrey R. Immelt. “The expertise of the information technologists and engineers working at the Center will help bring our technology investments to life and position us for continued growth.”
The Center will also include a GE research and development facility that is part of GE’s Global Research network. It will house scientists and engineers developing next generation manufacturing technologies for GE’s renewable energy, aircraft engine, gas turbine and other high-technology products
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Poisoned Pen Press
Monday, November 23rd, 2009Internet Bookwatch, Nov, 2009
Poisoned Pen Press
6962 E. First Ave. #103, Scottsdale, AZ 85251
www.poisonedpenpress.com
Kerry Greenwood’s DEVIL’S FOOD: A CORINNA CHAPMAN MYSTERY (9781590584286, $24.95) blends the story of a baker with a mystery centered around who is poisoning people with weight loss herbal tees and an odd cafe’s strange clientele. An investigation brings all these disparate forces together in a fine tale for any mystery library: one that blends food appreciation with a host of small-town characters and experiences. Jon Talton’s THE PAIN NURSE (9781590586242, $24.95) tells of Cheryl Beth Wilson, an elite nurse who finds a doctor murdered in an office–and herself the suspect. When another killing follows, a serial killer case is suspected and it’s up to Will Borders, former homicide detective, to team with Cheryl to save the puzzle. Kerry Greenwood’s MURDER ON A MIDSUMMER NIGHT (9781590586327, $24.95) tells of Phryne Fisher, is set in 1929, and tells of her investigation of an antique shop other’s mysterious death and strange friendships. Phryne follows some strange leads that bring her into international waters complete with pirate maps, spirit guides, and ghosts
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Bill curbs right to choose
Sunday, November 22nd, 20090 Comments | Deseret News (Salt Lake City), Nov 21, 2009
This letter concerns the “Stupak Amendment” passed with the House health-care bill that is now being considered by the Senate. This amendment would make it nearly impossible for women to choose abortion rights, even if they use their own money to buy health insurance. Federal funds cannot be used to cover an abortion, and the Roe v. Wade decision by the Supreme Court settled the matter about women’s freedom to choose.
This is another attempt by the anti-choice people to hijack our health-care-reform bill
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Celebrate an Affordable Thanksgiving With mydeco.com Homewares
Sunday, November 22nd, 2009Market Wire, November, 2009
The new furniture and homewares website us.mydeco.com is making it easy to enjoy an affordable Thanksgiving this year by sourcing festive home products from over 300 retailers into one online shopping experience.
By bringing together furniture and home accessories from US retailers such as Sears, Walmart, Crate and Barrel and Pottery Barn into one website dedicated to furniture and home furnishings , mydeco.com US makes it possible to view and buy over 1,300 items for the home. From embroidered turkey guest towels and personalized placemats to novelty salt and pepper shakers and pumpkin plates -mydeco has everything you could want for a fun and festive Thanksgiving.
Items tipped to be popular this Thanksgiving include:
-Tommy the Turkey Embroidered Set of 2 guest towels from Wrapables ($9.99) whether you are treating your guests or just yourselves, escape from the kitchen and relax this thanksgiving with these 100% cotton towels embroidered with a unique turkey design.
-Kid’s Personalized Thanksgiving Placemats from Land of Nod ($19.95) Keep the gravy stains off your tablecloth and entertain the kids with these fun vinyl placemats. Make them feel extra special and personalize each mat with a name of up to 12 characters.
-Squirrel Salt and Pepper Shakers from Pottery Barn ($24) Brighten up the table with these cute Salt & Pepper Shakers. Cast in aluminium with an antique finish these give a great rustic feel to any fall meal.
-Pfaltzgraff Plymouth Pumpkin Pie Plate from Cookware ($19.00) Make your table centrepiece one to remember this year with this ceramic Pumpkin dish
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Science and Asian Spiritual Traditions
Saturday, November 21st, 2009Perspectives on Science and Christian Faith, Dec, 2009 by Kai-man Kwan
SCIENCE AND ASIAN SPIRITUAL TRADITIONS by Geoffrey Redmond. Westport, CT: Greenwood Press, 2007. 234 pages. Hardcover; $65.00. ISBN: 9780313334627.
This is a useful and wide-ranging book that looks at the relationship between science and the Asian spiritual traditions. To date, that interaction has been relatively ignored. Since Asia is, in fact, composed of a large number of diverse countries, the author mainly limits the discussion to the Chinese and Indian traditions that are arguably the most influential. Besides the first two chapters that introduce the basic issues and the author’s approach, topics explored by the author include the traditional ideas of Chinese culture (chapters 3-4), the traditional Indian cosmology (chapter 5), and how various disciplines such as astronomy, astrology, ecology, medicine, and ceramic technology have interacted with spiritual traditions in the history of Asia, mainly in China but also in India (chapters 6-9).
I welcome this book that should greatly help those who want to have an introductory survey of this area. It is written in an accessible nontechnical style. The author has interesting things to say about many Asian practices in science and religion, and his explanations are, on the whole, clear and accurate. The book also contains a chronology of both China and India, the English translation of some important primary sources, and an annotated bibliography. In general, the author adopts a balanced approach to these issues. On the one hand, as a biomedical scientist who greatly values empirical studies, he is not prone to uncritical glorification of the Asian traditional wisdom. For example, he says that “we need not out of sentimental attraction to such theories as yin and yang regard them as adequate alternatives to science” (p. 4). On the other hand, he is not a proponent of scientism who dismisses the Asian spiritual traditions as merely superstition. He advocates a sympathetic understanding of both traditional scientific ideas and religious ideas in their historical contexts.
I also, on the whole, accept the major conclusion of the book. The author tries to appreciate the fact that the Asian civilizations have produced some real scientific achievements. For example, “China made many important inventions and discoveries,” and “India developed observational astronomy to a high degree of accuracy.” However, “the predominant mode of intellectual analysis in both civilizations was correlative rather than causal” (p. 17), and this has to some extent inhibited the development of modern empirical science. These correlative schemes are founded on the metaphysical idea that the macrocosm corresponds to the microcosm of the human body or human society. They had “spiritual significance because they described an orderly world that functioned by comprehensive principles such as yin-yang or the three gunas” (p. 19). Unfortunately, this perspective is not favorable to the development of science.
I think this book also has some limitations. One minor thing first: the author mentions the “antireligious rhetoric from scientists such as Richard Dawkins and Steven Weinstein” (p. 20), and the latter is referred to as a Nobel laureate physicist (p. 30). While there is indeed a scientist-philosopher named Steven Weinstein, I am not sure whether the author intends rather to talk about Steven Weinberg (especially in association with Dawkins).
The author’s understanding of the philosophy of science still has a positivistic bent and consequently he sometimes tends to make simplistic judgments. While he does not want to say metaphysics is inferior, he does hold that “purely speculative thought must be distinguished from science” (p. 9). He takes science to be the systematic study of the external world that is cumulative and verifiable. In contrast, metaphysics is beyond experience and hence “can neither be empirically verified nor falsified” (p. 15). While I agree that as a matter of fact natural sciences are much more subject to empirical confirmation or disconfirmation, I do not think the distinction between science and metaphysics is that clear. In the historical development of modern science and also in contemporary cosmology, it is sometimes difficult to know where science ends and metaphysics begins
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Best Cheap Holiday Gifts Guide: Give More for Less
Friday, November 20th, 2009Business Wire, Nov 19, 2009
Cheapism.com Suggests Ideas for Inexpensive Quality Gifts
Analysts may be proclaiming the recession is over, but consumers
behavior has changed dramatically. Shriveled budgets mean wallets are
thinner than ever this holiday season, yet the gift-buying tradition
lives on. Cheapism.com, a site that specializes in recommending quality
inexpensive products, offers some shopping tips in the Give
More for Less guide to the best cheap holiday gifts.
The Give More for Less gift
guide recommends items for less than $50, less than $100, and less
than $200 — and for those prepared to do some heavy spending, there is
a splurge section. Recommendations include a $20 electric shaver for
men, a $30 slow cooker, a $50 digital picture frame, a $90 espresso
machine and a $190 Blu-ray player. All the products are found among
Cheapism.coms recommended buys in their respective categories.
The special holiday
section also includes extensive coverage of Black Friday and Cyber
Monday deals, news, and relevant information, plus links to Black Friday
resources and sites. Learn more: www.cheapism.com/p/cheap-holiday-gifts.mhtml
Cheapism.com is a budget-products review site serving consumers who want
to spend wisely and strategically; that is, shoppers who are seeking the
best value for their limited dollars
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